TRINH PHAM
Associate Creative Director
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Microsoft

Can you name three female inventors? It’s not easy when only 10.9% of US patents are held by women (up from 7.2% since 2016).

On International Women’s Day, we encouraged more girls to get into STEM by giving them role models and celebrating the amazing contributions of female inventors throughout history. Then we started the Microsoft Patent Program, an ongoing program that helps female inventors obtain patents globally.

Since its inception in 2016, the Microsoft Patent Program has achieved remarkable success, securing a total of 10 patents, 1 patent-pending, and counting for young women across the globe.

 
 

Microsoft:
woman made

On International Women’s Day, we launched a film to celebrate the number of women inventors and to introduce the Microsoft Patent Program, an ongoing effort to grow the number of female patent holders by providing guidance and support to female inventors across the globe.

Since its inception in 2016, The Patent Program has helped women obtain 10 patents, 1 patent-pending, and counting.

 
 

[Credits]:
Executive Creative Directors: Susan Young, Daniela Vojta
Senior Art Director: Trinh Pham
Copywriter: Sarah Menacho
Designer: Kelly Kim
Director: Nanette Burstein
Editor: Sloane Klevin
Agency: McCann

 

Social films

awards & Honorable Mentions

Silver / Cyber Lion
Bronze/ Glass Lion
Cannes Festival of Creativity

UNDPI Grand Prize / United Nations Award
Third Prize Award: Public Service Announcements/Communications
Second Prize Award: Activation & Engagement
New York International Advertising Festivals

Impact Pencil / Creativity for Good
Impact Pencil / Industry Evolution
Impact Pencil / Community
D&AD

Champions Award / I.P. (Intellectual Property)
U.S. Chamber of Commerce

Silver / Product Service 
Silver, Integrated Campaign
CLIOS

Bronze / IP Experimental
One Show

Finalist // Glass Lion for Change
Cannes International Festival of Creativity

"Best of 2016"
Creativity Feature

Adweek's Year-end Roundup / The Most Engaging Content
Adweek

I&C Disruptors List
Campaign's first-ever: honoring brands and agencies taking inclusivity and creativity seriously