TRINH PHAM
Creative Director
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Microsoft

Can you name three female inventors? It’s not easy when only 10.9% of US patents are held by women (up from 7.2% since 2016).

On International Women’s Day, we encouraged more girls to get into STEM by giving them role models and celebrating the amazing contributions of female inventors throughout history. Then we started the Microsoft Patent Program, an ongoing program that helps female inventors obtain patents globally.

Since its inception in 2016, the Microsoft Patent Program has achieved remarkable success, securing a total of 10 patents, 1 patent-pending, and counting for young women across the globe.

 
 

Microsoft:
woman made

On International Women’s Day, we launched a film to celebrate the number of women inventors and to introduce the #MakewhatsNext Patent Program, an ongoing effort to grow the number of female patent holders by offering pro bono patent support to female students and other under-represented groups.

Since its inception in 2016, The Patent Program has represented 122 inventors, filed 29 patent applications, and secured 18 patents and counting.

 
 

[Credits]:
Executive Creative Directors: Susan Young, Daniela Vojta
Senior Art Director: Trinh Pham
Copywriter: Sarah Menacho
Designer: Kelly Kim
Director: Nanette Burstein
Editor: Sloane Klevin
Agency: McCann

 

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awards & Honorable Mentions

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Cannes Festival of Creativity

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D&AD

Champions Award / I.P. (Intellectual Property)
U.S. Chamber of Commerce

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CLIOS

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