delta air lines:
Kaleidoscope
It’s easy to get lost in the monotony of daily living when every day looks and feels the same. So we created a campaign for Delta Air Lines that encourages travelers to take a leap out of the familiar and to experience life more vibrantly in hundreds of global destinations.
We also launched an expansive outdoor campaign in the concrete-glass downtowns of America’s greyest cities.
Delta used transit stations, cabs, and more to place thoughtfully placed colorful out-of-home ads encouraging busy commuters to swap mundane, everyday grey for one-of-a-kind shades like “indigold,” “mauvermillion,” and “peripinkle.” Because in the hundreds of global destinations Delta flies, there's a world filled with every experience and every color imaginable.
[Credits]:
Creative Director: Sean McLaughlin
Copywriter/ACD: Michelle Lamont
Art Director: Trinh Pham
Director: Alaska
Director of Photography: Lasse Frank, Todd Martin
Photographers: Rumpaporn Vorasiha (Thailand), Jac de Villiers (South Africa)
Editor: Sam Ostrove
Colorist: Philip Hambi
Agency: WKNY
Additional photography selects
