TRINH PHAM
Associate Creative Director
Will-To-Fly-high.gif

Delta x Team USA

What’s more valuable than going to the Olympics? How you get there. So when Delta became the official airline for Team USA, we wanted to honor the individual journeys of as many amazing athletes from Team USA as Delta could afford (15 Olympic and Paralympic athletes).

We announced Delta's new partnership in a TV campaign during the 2022 Beijing Winter Olympics and showcased 5 films directed by 3 directors. These films resonated with audiences worldwide, reaching 487 million viewers.

 
 


Delta Airlines x Team USA

What makes Team USA great goes beyond a single athlete. It’s the hard work, resilience, and dedication of the collective.

When Delta became the official airline of Team USA, we decided to showcase the individual journeys of 15 Olympians and Paralympians from Team USA.

A TV campaign featuring 5 films by 3 directors, took off during the 2022 Beijing Winter Olympics. These films resonated with audiences worldwide, reaching an impressive 487 million viewers.

 
 

[Credits:]
Creative Directors: Sean McLaughlin, Michael Hagos
Art Director: Trinh Pham
Copywriter: Allison Lackey
Directors: Lance Acord (Will to Fly), Georgia Hudson (Mettle), A.G. Rojas (Immeasurable)
DPs: Lance Accord (Will to Fly), Patrick Scola (Mettle), Shawn Peterson (Immeasurable)
Editors: Kirk Baxter, Katie Turinski
Colorists: Sofie Friis Borup, Mikey Pahanich 
Illustrator: Shyama Golden
Agency: WKNY

 
 


The Team behind team USA

Behind every Olympian is someone like Raj Misir, Barbara Bogner, and Allen Tran - the Team Behind Team USA. These specialists ensure the world's greatest athletes have the things they need like the perfect ice, the sharpest skate edge, and the most balanced meal, enabling them to perform at their peak.

Recognizing the importance of this support team, Delta proudly honored them with commissioned portraits by artist Shyama Golden.

Displayed at 5 Delta Sky Clubs across America, featured on Late Night with Seth Meyers, and accessible to all at DeltaTeamPortraits.com, this portrait exhibition garnered over 100 million impressions.

 
 

JFK Delta Sky Club

deltateamportraits.com

Digital OOH

SEA Delta Sky Club Entrance

ATL Delta Sky Club